Country, cellar and craft beer – with more and more new varieties, brewers are trying to make their beer palatable to germans again. Because for the last 30 years the demand has been decreasing.
"There are currently more than 1,400 breweries and over 6,000 beer brands in germany, and the number is growing from month to month," says holger eichele, chief executive officer of the german brewers’ association. But now the trade seems to have had enough. "Not everything can go on the shelf. There will probably be a consolidation in the near future," says marcus strobl, beer expert at market researcher nielsen.