CSO, City of Palo Alto, CA
Gil Friend is the Chief Sustainability Officer of the City of Palo Alto, CA. As such, he was charged to “develop a world class sustainability strategy for the city, and manage the activities that will lead Palo Alto to being the greenest city in America.” He is widely considered to be one of the founders of the sustainable business movement. Gil was named an inaugural member of the Sustainability Hall of Fame (along with Amory Lovins, Karl-Henrik Robert, Bob Willard and the late Ray Anderson) by the International Society of Sustainability Professionals, and “one of the 10 most influential sustainability voices in America” by “The Guardian”. Gil serves as Chairman of Natural Logic, Inc., a small, highly focused strategic advisory firm helping companies design, implement and measure profitable sustainability strategies. Prior to his chairmanship, he served as president for many years.